DMI PRO – Digital Marketing Course
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Introduction to Digital Marketing
Lesson 1: PRINCIPLES OF DIGITAL MARKETING
1.1. Concepts
1.2. Traditional and Digital Marketing
1.3. 3i Principles
1.4. Digital Channels
Lesson 2. Developing Marketing Objectives
Lesson 3: Digital Research
3.1: Audience Research
3.2: Audience Listening Tools
3.3: Cultural Research
3.4: Competitive Research
3.5: Industry Trend Research
Lesson 4: Connecting with the Customer
4.1. Connecting with the Customer – The Buyer's Journey
4.2. Integrating traditional and digital marketing
4.3. Aligning the buyer's journey with channels
4.4. Tools for Digital Marketing
Lesson 5. Project Management
5.1. Introduction
5.2. Role of the project manager
5.3. Seven-step framework for managing projects
Lesson 6. Managing Your Time Effectively
6.1. Introduction to time management
6.2. Benefits of Effective Time Management
6.3. Prioritizing Tasks and Setting Goals
6.4. Saving and Creating Time
6.5. Eliminating Personal Time Stealers
Module Exam
28 lessons, 1 quiz
Content Marketing
Lesson 1: Concept And Stragegy
Lesson 1.2: Content Intent
Lesson 1.3. Topical and Evergreen Content
Lesson 1.4. Content Marketing Strategy
Lesson 2: Developing a Content Marketing Plan
Lesson 2.2: Buyer Personas
Lesson 2.3: Walkthrough: DMI Persona Builder
Lesson 3: Using Content Research to Find Opportunities
3.1. Social Listening
3.2. Walkthrough: SparkToro Content Insights
3.3. Competitor Analyses
3.4. Walkthrought: Google Alerts
3.5. Content Topics
3.6. Walkthrough: Keyword Research for Content Ideas
3.7. Brand Storytelling
3.8. Defining Your Personality
Lesson 4: Creating and Curating Content
4.1. Content Creation
4.2. Content Types
4.3. Content Curation
4.4. Walkthrough: Linkedin Company Page Content Curation
4.5. Content Repurposing
4.6. Content Personalization
4.7. Content Calendars
4.8. Content Platforms
Lesson 5: Publishing and Distributing Content
5.1. Content Seeding
5.2. Content Scheduling
5.3. Content Promotion
5.4. Community Management
Lesson 6: Metrics and Content Marketing
6.1. Content Marketing KPI Measurement
6.2. Campaign Metrics
6.3. Analyzing Content Performance
Lesson 7: Enhancing Your Creativity
7.1. Generating New Ideas
7.2. Removing Barriers to Creativity
7.3. Persevering when Your Ideas Fail
Module Exam
39 lessons, 1 quiz
Social Media Marketing
Lesson 1: KEY SOCIAL PLATFORMS FOR DIGITAL MARKETING
1.1. The Value of Social Media Marketing
1.2. INFLUENCING THE CONSUMER'S JOURNEY USING SOCIAL
1.3. Key Social Media Platforms
1.4. NICHE AND EMERGING SOCIAL MEDIA PLATFORMS
1.5. SOCIAL MEDIA MARKETING IN ACTION
1.6. KEY TERMINOLOGY
1.7. Platform Special Terminology
LESSON 2: SETTING UP A SOCIAL MEDIA EXPERIENCE FOR A BUSINESS
2.1. SETTING UP A SOCIAL MEDIA EXPERIENCE FOR A BUSINESS
2.2. WALKTHROUGH: SETTING UP FACEBOOK BUSINESS MANAGER
2.3. WALKTHROUGH: SETTING UP A TWITTER ACCOUNT
2.4. WALKTHROUGH: CREATING A LINKEDIN COMPANY
2.5. WALKTHROUGH: SETTING UP AN INSTAGRAM BUSINESS ACCOUNT
LESSON 3: GROWING AND ENGAGING AN AUDIENCE USING SOCIAL MEDIA
3.1. THE VALUE OF BUILDING A SOCIAL MEDIA COMMUNITY
3.2. ENGAGING WITH AN AUDIENCE USING SOCIAL MEDIA
3.3. USING HASHTAGS WITH SOCIAL MEDIA
3.4. USING FACEBOOK TO ENGAGE AN AUDIENCE
3.5. USING YOUTUBE TO ENGAGE AN AUDIENCE
3.6. USING INSTAGRAM TO ENGAGE AN AUDIENCE
3.7. USING LINKEDIN TO ENGAGE AN AUDIENCE
3.8. USING PINTEREST TO ENGAGE AN AUDIENCE
3.9. AN IN-DEPTH LOOK AT MARKETING ON TIKTOK
LESSON 4: CREATING AND OPTIMIZING SOCIAL MEDIA CAMPAIGNS
4.1. FIVE KEY STEPS FOR CREATING A SOCIAL CAMPAIGN
4.2. SETTING UP A FACEBOOK AND INSTAGRAM CAMPAIGN USING BUSINESS MANAGER
4.3. WALKTHROUGH: SETTING UP FACEBOOK AND INSTAGRAM CAMPAIGNS
4.4. SETTING UP A TWITTER CAMPAIGN USING ADS MANAGER
4.5. WALKTHROUGH: SETTING UP A TWITTER CAMPAIGN
4.6. SETTING UP A LINKEDIN CAMPAIGN USING CAMPAIGN MANAGER
4.7. WALKTHROUGH: SETTING UP A LINKEDIN CAMPAIGN
4.8. SETTING UP A PINTEREST CAMPAIGN USING AD MANAGER
4.9. WALKTHROUGH: PINTEREST FOR BUSINESS SET UP
4.10. WALKTHROUGH: SETTING UP A SNAPCHAT CAMPAIGN
LESSON 5: DEVELOPING DATA-DRIVEN AUDIENCE AND CAMPAIGN INSIGHTSUSING SOCIAL MEDIA TOOLS
5.1. ANALYZING AND REPORTING USING SOCIAL MEDIA TOOLS
5.2. DERIVING INSIGHTS FROM FACEBOOK
5.3. WALKTHROUGH: FACEBOOK INSIGHTS
5.4. DERIVING INSIGHTS FROM TWITTER
5.5. WALKTHROUGH: TWITTER ANALYTICS
5.6. DERIVING INSIGHTS FROM LINKEDIN
5.7. WALKTHROUGH: LINKEDIN ANALYTICS
5.8. DERIVING INSIGHTS FROM INSTAGRAM
5.9. WALKTHROUGH: INSTAGRAM INSIGHTS
5.10. DERIVING INSIGHTS FROM PINTEREST
46 lessons
Introduction to Digital Marketing
4.3. Aligning the buyer’s journey with channels
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