Code Edu Az LMS

DMI PRO – Digital Marketing Course

Through dynamic video presentations and practical learning activities (including tutorials and exercises), you will acquire a hands-on learning experience that will enable you to demonstrate a strong foundation in digital marketing, covering the main concepts, techniques, and skills required in order to develop, plan, and implement an effective dig

Introduction to Digital Marketing

Lessons

Lesson 1: PRINCIPLES OF DIGITAL MARKETING 1.1. Concepts 1.2. Traditional and Digital Marketing 1.3. 3i Principles 1.4. Digital Channels Lesson 2. Developing Marketing Objectives Lesson 3: Digital Research 3.1: Audience Research 3.2: Audience Listening Tools 3.3: Cultural Research 3.4: Competitive Research 3.5: Industry Trend Research Lesson 4: Connecting with the Customer 4.1. Connecting with the Customer – The Buyer's Journey 4.2. Integrating traditional and digital marketing 4.3. Aligning the buyer's journey with channels 4.4. Tools for Digital Marketing Lesson 5. Project Management 5.1. Introduction 5.2. Role of the project manager 5.3. Seven-step framework for managing projects Lesson 6. Managing Your Time Effectively 6.1. Introduction to time management 6.2. Benefits of Effective Time Management 6.3. Prioritizing Tasks and Setting Goals 6.4. Saving and Creating Time 6.5. Eliminating Personal Time Stealers Module Exam

Content Marketing

Lessons

Lesson 1: Concept And Stragegy Lesson 1.2: Content Intent Lesson 1.3. Topical and Evergreen Content Lesson 1.4. Content Marketing Strategy Lesson 2: Developing a Content Marketing Plan Lesson 2.2: Buyer Personas Lesson 2.3: Walkthrough: DMI Persona Builder Lesson 3: Using Content Research to Find Opportunities 3.1. Social Listening 3.2. Walkthrough: SparkToro Content Insights 3.3. Competitor Analyses 3.4. Walkthrought: Google Alerts 3.5. Content Topics 3.6. Walkthrough: Keyword Research for Content Ideas 3.7. Brand Storytelling 3.8. Defining Your Personality Lesson 4: Creating and Curating Content 4.1. Content Creation 4.2. Content Types 4.3. Content Curation 4.4. Walkthrough: Linkedin Company Page Content Curation 4.5. Content Repurposing 4.6. Content Personalization 4.7. Content Calendars 4.8. Content Platforms Lesson 5: Publishing and Distributing Content 5.1. Content Seeding 5.2. Content Scheduling 5.3. Content Promotion 5.4. Community Management Lesson 6: Metrics and Content Marketing 6.1. Content Marketing KPI Measurement 6.2. Campaign Metrics 6.3. Analyzing Content Performance Lesson 7: Enhancing Your Creativity 7.1. Generating New Ideas 7.2. Removing Barriers to Creativity 7.3. Persevering when Your Ideas Fail Module Exam

Social Media Marketing

Lessons

Lesson 1: KEY SOCIAL PLATFORMS FOR DIGITAL MARKETING 1.1. The Value of Social Media Marketing 1.2. INFLUENCING THE CONSUMER'S JOURNEY USING SOCIAL 1.3. Key Social Media Platforms 1.4. NICHE AND EMERGING SOCIAL MEDIA PLATFORMS 1.5. SOCIAL MEDIA MARKETING IN ACTION 1.6. KEY TERMINOLOGY 1.7. Platform Special Terminology LESSON 2: SETTING UP A SOCIAL MEDIA EXPERIENCE FOR A BUSINESS 2.1. SETTING UP A SOCIAL MEDIA EXPERIENCE FOR A BUSINESS 2.2. WALKTHROUGH: SETTING UP FACEBOOK BUSINESS MANAGER 2.3. WALKTHROUGH: SETTING UP A TWITTER ACCOUNT 2.4. WALKTHROUGH: CREATING A LINKEDIN COMPANY 2.5. WALKTHROUGH: SETTING UP AN INSTAGRAM BUSINESS ACCOUNT LESSON 3: GROWING AND ENGAGING AN AUDIENCE USING SOCIAL MEDIA 3.1. THE VALUE OF BUILDING A SOCIAL MEDIA COMMUNITY 3.2. ENGAGING WITH AN AUDIENCE USING SOCIAL MEDIA 3.3. USING HASHTAGS WITH SOCIAL MEDIA 3.4. USING FACEBOOK TO ENGAGE AN AUDIENCE 3.5. USING YOUTUBE TO ENGAGE AN AUDIENCE 3.6. USING INSTAGRAM TO ENGAGE AN AUDIENCE 3.7. USING LINKEDIN TO ENGAGE AN AUDIENCE 3.8. USING PINTEREST TO ENGAGE AN AUDIENCE 3.9. AN IN-DEPTH LOOK AT MARKETING ON TIKTOK LESSON 4: CREATING AND OPTIMIZING SOCIAL MEDIA CAMPAIGNS 4.1. FIVE KEY STEPS FOR CREATING A SOCIAL CAMPAIGN 4.2. SETTING UP A FACEBOOK AND INSTAGRAM CAMPAIGN USING BUSINESS MANAGER 4.3. WALKTHROUGH: SETTING UP FACEBOOK AND INSTAGRAM CAMPAIGNS 4.4. SETTING UP A TWITTER CAMPAIGN USING ADS MANAGER 4.5. WALKTHROUGH: SETTING UP A TWITTER CAMPAIGN 4.6. SETTING UP A LINKEDIN CAMPAIGN USING CAMPAIGN MANAGER 4.7. WALKTHROUGH: SETTING UP A LINKEDIN CAMPAIGN 4.8. SETTING UP A PINTEREST CAMPAIGN USING AD MANAGER 4.9. WALKTHROUGH: PINTEREST FOR BUSINESS SET UP 4.10. WALKTHROUGH: SETTING UP A SNAPCHAT CAMPAIGN LESSON 5: DEVELOPING DATA-DRIVEN AUDIENCE AND CAMPAIGN INSIGHTSUSING SOCIAL MEDIA TOOLS 5.1. ANALYZING AND REPORTING USING SOCIAL MEDIA TOOLS 5.2. DERIVING INSIGHTS FROM FACEBOOK 5.3. WALKTHROUGH: FACEBOOK INSIGHTS 5.4. DERIVING INSIGHTS FROM TWITTER 5.5. WALKTHROUGH: TWITTER ANALYTICS 5.6. DERIVING INSIGHTS FROM LINKEDIN 5.7. WALKTHROUGH: LINKEDIN ANALYTICS 5.8. DERIVING INSIGHTS FROM INSTAGRAM 5.9. WALKTHROUGH: INSTAGRAM INSIGHTS 5.10. DERIVING INSIGHTS FROM PINTEREST